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Certificate of Professional Development (CPD) in Fashion Marketing & Promotion

Program Overview
The course offers a theoretical, dynamic and practical approach to the marketing of fashion, and other activities used to influence the sale of fashion merchandise, services, and concepts. Emphasis is placed on consumer behaviour and fashion communication with relevant concepts and strategies to enable fashion entrepreneurs, merchandisers and brand managers to turn their products into sales.

Program Benefits
Participants will:

  • Understand the basics of consumer behaviour in the fashion market and how to design strategies to effectively reach them.
  • Gain knowledge in new fashion marketing strategies to effectively promote their products.