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Gabriel Baffour Awuah | Nobel International Business School Gabriel Baffour Awuah | Nobel International Business School

Gabriel Baffour Awuah

Awuah Baffour Gabriel was born in 1954 in Antoa in Ghana. After high school, he applied himself to higher studies in Germany. After completing an undergraduate degree in “Industrial Management” at the University of Hamburg, he moved to Sweden, where he began doctoral studies at Uppsala University.
In 1994 he received a doctorate in marketing. 1995 — 2003 Gabriel Awuah Baffour was employed as a lecturer at the University of Skövde.

In 2003 he was hired as a lecturer at the University of Halmstad and in 2008 he became Associate Professor in business administration with a focus in marketing. He has on several occasions been teachers, including in Denmark, Germany, Australia, Poland and Brazil.
Awuah Baffour Gabriel was appointed professor at the University of London 2011.

With interest in internationalization
How do enterprises to achieve success internationally and succeed in new markets? And how is business going to kompetensutvecklas?

They are two issues that are the focus of Gabriel Baffour Awuahs research. At 57 years of age, he can say that life is not really was as he had imagined. as he moved from Ghana to Germany to study “Industrial Management”, the plan was that the training would pave the way into the industry at home.

— After my first year in Germany i basically went around and knocked the door of businesses in search of a job, I had no ambition at all to become scientists. But there was no work, and also said the industry in Ghana that I with my academic background was overqualified, which was very frustrating.

Instead, he began to focus on Sweden and Uppsala University, where he after a ntroduktionskurs in Swedish began his doctoral studies in 1989. Early on in the study had Gabriel Awuah Baffour developed a strong interest and indeed a curiosity for business internationalization.

— Above all, I have always interested me for Exchange relationships between companies, how various actors need each other to achieve and succeed internationally. The auto industry is an example where you are completely dependent on each other. For a period, I was working in Australia and where I looked in particular at Toyota and how well through collaboration with other players managed to deliver their cars.

Why manage some but not others?
In his research, Gabriel Awuah Baffour studied what it is that makes that some companies succeed in their internationalization all on their own, while it takes much longer for others.

— For example, I have studied how the Western European market, companies such as Statoil, Scania has managed to establish itself on other types of markets, with other political and economic systems. For Statoil did well immediately, because early found suitable partners — which is absolutely necessary in order to be successful, while it took longer for Scania.

A current project of Gabriel Awuah Baffour is a joint study between the High school and five companies, mostly based in London and the surrounding area.

— We’re looking at companies that manage to internationalise their activities already a few years after they have been established, we study their growth and underlying factors to their success.

Want to inspire
It is hoped that research will come other entrepreneurs to benefit, that knowledge of how to as entrepreneurs to achieve success will increase among practitioners as well as academics.

— Much of my research is to look at what already exists — and what is missing. When my lyrics posted can entrepreneurs learn about and take note of how other people are doing to themselves be inspired. It is not always that the companies themselves have time to do that kind of analysis.

Networking strengthens business development
Gabriel Awuah Baffour is also a second area of research — corporate and organisational skills development and how individual business networks can help them to development.

— I watch a lot on how companies can satisfy the need of the development of its workforce. I have studied both small and large businesses.

Although the original plan was not to become researchers know Gabriel Baffour Awuah that he has now reached a high goals in life.

— In the future, I hope to get own PhD students, there are a couple of potential, and I hope to continue to engage in research cooperation with developing countries.