Mar 13, 2016 News 0 comment

Professors at NIBS Win Prestigious International Thomas Hustad Best Research Paper Award

luigiProfessor Kwaku Atuahene-Gima, President & Executive Dean and Distinguished Professor of Marketing & Innovation Management at Nobel International Business School (NIBS), along with co-authors Professor Luigi De-Luca, Professor of Marketing & Strategy at Cardiff Business School and Adjunct Professor at NIBS, and Professor Gabriele Troilo of Bocconi University, Milan and Adjunct Professor at NIBS have received the Thomas Hustad Best Research Paper Award at the 2015 PDMA Research Forum. The award was presented to them on November 7, 2015, in Anaheim, California. Their award-winning research article, titled “More Innovation with Less: A Strategic Contingency View of Slack Resources, Information Search, and Radical Innovation”, was selected for recognition from more than 90 research papers published in the Journal of Product Innovation Management (JPIM) during 2014. JPIM is the official journal of the US-based Product Development and Management Association (PDMA). It is the world’s leading innovation management journal which once a year selects and rewards the best published research paper.
“To us, this award means the recognition of our commitment to a quality research activity. We are very satisfied, considering that there were so many other high quality research papers vying for the award”, says Professor Troilo.

Professor Gabriele TroiloProfessor De Luca commented: “One of the typical barriers to innovation perceived by managers is the lack of resources. Our research challenges this view and shows how a combination of market learning and business strategy can deliver a more efficient innovation process, especially for firms that are less used to innovating on a regular basis.”

Professor Atuahene-Gima added: “Given most firms in emerging economies perceive lack of resources a major reason for their failure to innovate, we were interested in the relationship between slack resources and radical innovation; – the kind of innovation that is viewed as being unthinkable for companies in an emerging economy, and yet often leads to the creation of new firms and markets. The results of this research have important lessons for managers of African companies, many of whom may perceive severe resource constraints in innovation.”

Professor Kwaku Atuahene-GimaThe collaboration between the three coauthors started many years ago, when Luigi was a PhD. student in Bocconi University, having Gabriele and Kwaku as supervisors for his thesis. To continue to collaborate researching this and other related issues, they together with 5 scholars have recently set-up the Center for Innovation & Entrepreneurial Leadership in Africa (CILA) at NIBS.(