Dr Ejindu Iwelu MacDonald Morah
Dr Ejindu is a lecturer in Marketing and Business Strategy. He joined Westminster Business School from Anglia Ruskin University, Cambridge.
He holds a PhD in Marketing (specialising in Strategic and International Marketing) from Anglia Ruskin University, Cambridge. Dr Ejindu is a 2013 First-Prize Winner at the 7th Annual Research Student Conference at Anglia Ruskin University, Cambridge. He has presented papers in conferences including The European Conference on Research Methodology for Business and Management Studies (ECRM), Academy of Marketing, British Academy of Management and Conferences at Harvard University, USA.
He is a Member of the Editorial Board and International Advisory Scientific Board of a number of international journals including; The Service Industries Journal (UK), International Journal of Marketing Studies (Canada), International Journal of Arts and Sciences (USA), International Journal of Business and Management (Canada) and International Business Research (Canada). He serves as an International Doctoral Examiner for Universities in the UK, South Africa and Ghana— and reviews for Academy of Marketing Science, The British Academy of Management, Academy of Marketing and The European Conference on Research Methodology for Business and Management Studies (ECRM). He is also an External Examiner at the University of Greenwich, London.
Education
PhD, Marketing, Anglia Ruskin University, Cambridge
MPhil, Anglia Ruskin University, Cambridge
MBA, International Business and Management, Hanze University of Applied Sciences, Groningen, The Netherlands
MA, International Business, Anglia Ruskin University, Cambridge
BSc (Hons), Marketing, University of Port-Harcourt
Professional Memberships
Fellow of the Higher Education Academy-FHEA
Associate Member, The Chartered Institute of Marketing- ACIM
Member of the Academy of Marketing
Member of the British Academy of Management
Associate Member of the National Institute of Marketing of Nigeria
Member of the American Academy of Project Management - Master Project Manager (MPM)
Research Interest
Ejindu’s research interests cut across the diverse fields of Marketing and International Business. He is passionate about Strategic and International Marketing/Business, Quantitative Marketing (Including Marketing Metrics and Marketing Analytics), Research, Sports Marketing, Digital/Internet Marketing and Foreign Direct Investment.
Teaching
Dr Ejindu has taught a range of Marketing, Strategy and Research Methodology modules at both Undergraduate and Postgraduate levels. Presently at Westminster Business School, he is the module leader for Marketing Analytics (Which he proposed, designed, developed and delivered for the first time in the history of the university), Marketing Metrics and Marketing Services. And supervises Undergraduate and Postgraduate Dissertations.
He currently teaches— Marketing Analytics, Marketing Metrics, Marketing Services, Business- to- Business Marketing, Marketing Research and Research Methodology. And have previously taught International Marketing, Marketing Management, Marketing Planning and Strategy, Business Research and Professional Practice and Cross-Cultural Studies in Marketing.
Conference paper
2018
Where Old Meets the New at beyond the Glass: An analysis of the effect of internet and social media on consumers’ purchase intentions for luxury wine brands
Mai, L.W., Efe, Alp and Morah, E.M.I. 2018. Where Old Meets the New at beyond the Glass: An analysis of the effect of internet and social media on consumers’ purchase intentions for luxury wine brands. ICCMI 2018. Athens, Greece 27 - 29 Jun 2018
2017
Social Media as a Research Tool for the Social and Behavioural Sciences: Opportunities and Methodological Challenges
Morah, E.M.I. 2017. Social Media as a Research Tool for the Social and Behavioural Sciences: Opportunities and Methodological Challenges. 16th European Conference on Research Methodology for Business and Management Studies (ECRM2017). . Dublin Institute of Technology, Dublin, Ireland. 22 - 23 Jun 2017
2017
Re-examining the Innovation Orientation-Organisational Performance Links: The Dynamic Role of Market Orientation in a Developing Economy
Morah, E.M.I. 2017. Re-examining the Innovation Orientation-Organisational Performance Links: The Dynamic Role of Market Orientation in a Developing Economy. Academy of Marketing Conference 2017. University of Hull, UK 03 - 06 Jul 2017
2015
Moderation effects on the market orientation-performance connubial relationship: a developing world perspective
Morah, E.M.I., Wilson, J. and Tzempelikos, N. 2015. Moderation effects on the market orientation-performance connubial relationship: a developing world perspective. Academy of Marketing Conference. University of Limerick, Republic of Ireland 09 Jul 2015
2014
The implementation of market orientation revisited: a change management perspective
Morah, E.M.I. and Wilson, J. 2014. The implementation of market orientation revisited: a change management perspective. Academy of Marketing Conference. Bournemouth University, Bournemouth 10 Jul 2014
2014
Conceptual and methodological challenges in market orientation research
Morah, E.M.I. 2014. Conceptual and methodological challenges in market orientation research. 8th Annual Research Student Conference: The Write Way!. Anglia Ruskin University, Chelmsford, Essex 13 Jun 2014
2014
Strategic options for new product development and the product life cycle
Morah, E.M.I. 2014. Strategic options for new product development and the product life cycle. International Journal of Arts and Sciences (IJAS) Conference. Harvard University, Boston, USA 28 May 2014
2014
The market orientation and organizational performance measures conundrum: a re-visitation of eclectic discord
Morah, E.M.I. 2014. The market orientation and organizational performance measures conundrum: a re-visitation of eclectic discord. British Academy of Management Conference 2014 (BAM2014). Belfast Waterfront, Northern Ireland 10 Sep 2014
2013
Market orientation and organisational performance in Nigeria
Morah, E.M.I. 2013. Market orientation and organisational performance in Nigeria. 7th Annual Research Student Conference. Anglia Ruskin University, Cambridge, UK 28 Jun 2013
2012
Marketing strategies across the product life cycle
Morah, E.M.I. 2012. Marketing strategies across the product life cycle. International Journal of Arts and Sciences (IJAS) Conference. Harvard University, Boston, USA 28 May 2012
2012
Market orientation and organisational performance in Nigeria
Morah, E.M.I. 2012. Market orientation and organisational performance in Nigeria. The Academy of Marketing Doctoral Colloquium. University of Southampton, Southampton, UK 02 Jul 2012
Article
2012
Marketing strategies across the product life cycle
Morah, E.M.I. 2012. Marketing strategies across the product life cycle. International Journal of Business and Management Studies. 1 (1), p. 433–441.
