Brand Management Academy (BMA) has graduated over 90 skilled sales and marketing professionals from its programmes: Advanced Brand Management, Advanced Sales Management, and Applied Marketing Foundation. This third batch of graduates for the year reinforces BMA’s commitment to equipping professionals with practical knowledge to thrive in the marketing and commercial fields.

In a significant development, BMA has partnered with NiBS University, Africa’s leading doctoral institution, to offer BMA alumni a 40% scholarship on bespoke master’s and doctorate programmes. This initiative aims to empower Nigerian and African executives with advanced education tailored to their professional growth.

Speaking at the graduation, BMA’s founder, Dr. Abiodun Ajiborode, addressed challenges in Nigeria’s marketing sector, particularly the loss of practical knowledge. “We created BMA to bridge the gap for younger marketers, offering hands-on learning that prepares them for real-world demands,” he explained. Dr. Ajiborode also emphasized that the partnership with NiBS University provides graduates with opportunities to achieve globally competitive qualifications.

The event featured representatives from the Advertising Regulatory Council of Nigeria (ARCON), with Winnifred Akpan, head of corporate communications, urging graduates to obtain ARCON certification. “Branding is about building trust and meaningful connections,” she said.

This collaboration between BMA and NiBS University represents a transformative step in executive education, giving Nigerian professionals access to world-class learning opportunities.