Professor Emmanuel Asamoah
Prof. Emmanuel Selase Asamoah is a researcher and an academic with passion for practical oriented research. He has over 30 publications in the form of books, peer reviewed journals and international conferences. He has also authored two books. He is mainly interested in areas of competitiveness and performance for firms as well as value creation and cost reduction at the microeconomic and macroeconomic levels. He has taught management and research based courses and supervised students at the Bachelors, Masters and PhD levels in Ghana and abroad. He has worked in a number of capacities both in Ghana and abroad in industries such as insurance, education, project management, marketing, outsourcing and logistics. He has also consulted for a number of public and private sector organization in Ghana and abroad in the area of management research, cost reduction and value generation.
He has attended and presented papers in several conferences in Africa, Asia and Europe. Dr. Asamoah has published in internationally rated journals like Journal of Small Business and Enterprise Development, Journal of Strategic Marketing, Acta Universitatis Agriculturae et Silviculturae Mendeleianae Brunensis, International Journal of Contemporary Management and Journal of Competitiveness. His papers are scanned in SCOPUS, Thomson Reuters and other reputable databases. He is currently a Senior Lecturer at the Department of Business Administration of the Faculty of Management at the University of Professional Studies, Accra. Dr. Asamoah was a Visiting Lecturer at the Tomas Bata University in Zlin where he consulted on research and delivered lectures to students enrolled on the Masters programme in Economics and Management. He is an alumnus of the prestigious Galilee International Management Institute in Israel. He served as the Head of Department of Business Administration of the Faculty of Management Studies at the University of Professional Studies, Accra. He is currently a Senior Lecturer and Vice-Dean of the Faculty of Management Studies at the University of Professional Studies, Accra. Dr. Asamoah is expected to be called to the bar as a lawyer in October 2019
Education
PhD in Economics and Management, Tomas Bata University, Zlin, Czech
Republic, September 2009 - June 2012.
b. Master of Laws (LLM) in Alternative Dispute Resolution, University of Ghana,
Legon, August 2018 - June 2020 (expected)
c. MSc in Economics and Management with specialization in International Business,
University of Economics, Prague, Czech Republic, September 2007 - July 2009.
d. Diploma in Management of Higher Education Institutes, Galilee International
Management Institute, Israel, June 2018 – July 2018.
e. Bachelor of Laws (LLB), Ghana Institute of Management and Public
Administration (GIMPA) September 2014 – May 2017
f. Bachelor of Arts degree in Psychology with Sociology, University of Ghana,
Legon, August 2002 - June 2006.
g. Accra Academy, Kaneshie (Senior Secondary School Certificate) January 1999 -
August 2001
Research Interests
My research interest is primarily in the application of economics principles in Management and Marketing. It covers Strategic management and the firm’s competitiveness, Market structures and the firms’ competitiveness, Competitive Strategy, Competitiveness and economic development, Clusters and Competitiveness, Macroeconomic factors and the performance and competitiveness of firms and countries, Strategic Leadership, Internal Marketing, Mass production and mass customization, Management and Marketing strategies for SMEs, Value creation and cost reduction in business operations, Cultural issues in Brand management for enterprise competitiveness, International business operations, Consumer behaviour and the firms competitiveness
Teaching Interests
I am able to teach Economics, Marketing and Management related subject. Ideally, I most enjoy teaching International Business Operations, Business Research Methods, Consumer Behaviour, International Economics, Microeconomics, Macroeconomics, Strategic Marketing Management, Brand Management, International trade, Globalization and Economic Development, Principles of Management, Strategic Leadership, Legal Environment of Business, Business Law, Principles of Marketing, Customer Relationship Management, International Marketing and Strategic Management and other management and law related courses.
Journal Publication
FROM SENIOR LECTURER
1. Gyepi-Garbrah, T. and Asamoah, E. S. (in preparation). An exploration of internal marketing practice within the public sector of Ghana.
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2. Asamoah E. S. (in preparation). Monopolistic market structure and the firms’ competitiveness: Evidence from the global fast food industry.
3. Asamoah, E. S. and Doe, F. (in preparation) Emotional labor and job satisfaction
among nurses in hospitals Sub-Sahara Africa
4. Asamoah, E. S. (under review) Entrepreneurial intention among young university graduates in developing countries: Does self-efficacy play a role? Studies in Higher Education
5. Yakah, U., Asamoah, E. S. and Puni, A. (under review) Leadership style and employee affective, continuance and normative commitment within public sector institutions in Sub-Sahara Africa. Journal of Management Development
6. Okofo Darteh D. Jnr and Asamoah, E. S. (under review) Does the presence of governance structures affect the performance of SMES? Evidence from Ghana. Journal of Small Business and Enterprise Development. Emerald Group
Publishing Limited.
7. Okofo Darteh D. Jnr and Asamoah, E. S. (under review) Factors influencing committee effectiveness in Higher Education Institutions in Ghana. Journal of Applied Research in Higher Education. Emerald Group Publishing Limited.
8. Asamoah, E. S. and Doe, F. (under review) The effect of marketing mix on customer purchase decision in the telecommunication industry in Sub-Sahara Africa. Journal of Marketing Theory and Practice
9. Asamoah, E. S. and Doe, F. (under review) Determinants of competitiveness of small and medium scale enterprises in the trading sector: evidence from Ghana. Journal of Small Business and Enterprise Development Emerald Group Publishing Limited.
10. Apore, G. N. and Asamoah, E. S. (accepted for publication) Emotional intelligence, gender and transformational leadership among nurses in emerging economies. Leadership in Health Services, Emerald Publishing Limited, ISSN: 1751-1879
11. Mohammed, I., Puni A. and Asamoah, E. S. (2018) Transformational leadership and job satisfaction: The moderating effect of contingent reward, Leadership & Organization Development Journal, Vol. 39, Issue 4, pp. 522-537. Emerald Publishing Limited, ISSN: 0143-7739. Impact Factor (2016): 1.260*
12. Asamoah, E. S., Puni A. and Amartey, O. A. F. (2017) The essential competencies of cross cultural management: a critical review. Journal of Management and Economics. 2. pp. 154 – 164. ISSN 1338-5127.
13. Gyepi-Garbrah, T. and Asamoah, E. S. (2017) Effect of institutional factors on internal market orientation: A structural analysis, International Journal of Management Concepts and Philosophy. Vol (10), No. 1. pp. 73-98 ISSN online: 1741-8135, ISSN print: 1478-1484.
https://doi.org/10.1504/IJMCP.2017.082001
FROM LECTURER TO SENIOR LECTURER
1. Asamoah, E. S. and Chovancová, M. (2016). The effect of cultural orientation on the purchasing decisions of consumers: A cross cultural comparative study. International Journal of Contemporary Management. Vol (15), No. 1. pp. 7-32. pISSN 1643-549. DOI 10.4467/24498939IJCM.16.001.4834 11
2. Puni, A., Agyemang Badu, C. and Asamoah, E. S. (2016). Religiosity, job status and whistle-blowing: Evidence from micro-finance companies in the Ga-East district of the Greater Accra region of Ghana. Global Journal of Human Resource Management. Vol.4, No.1, pp. 52-64. ISSN 2053-5686(Print), ISSN 2053- 5694(Online)
3. Puni, A., Agyemang Badu, C. and Asamoah, E. S. (2016) Leadership Styles, Employee Turnover Intentions and Counterproductive Work Behaviours. International Journal of Innovative Research & Development. Vol. 5, Issue 1, pp. 1-7. ISSN 2278 – 0211 (Online)
4. Asamoah E. S (2015). The effect of Corporate Social Responsibility on the competitiveness of firms in the Mobile Telecommunication industry in Ghana. Ekonomika a Management. No. 4, ISSN 1802-8470(print) / ISSN 1802-8934 (online).
5. Asamoah E. S., Doe F. (2015). Competitiveness of firms through service quality: an empirical study of mobile telecommunication companies in Ghana. Journal of Management and Economics. No. 2. pp. 150 – 165. ISSN 1338-5127
6. Gyepi-Garbrah, T. and Asamoah, E. S. (2015) What is the Relationship between Marketing background expertise and internal market orientation? International Journal of Contemporary Management. Vol (14). No. 4, pp. 91-109. pISSN 1643- 549. doi:10.4467/24498939IJCM.15.012.4491
7. Gyepi-Garbrah, T. and Asamoah, E. S. (2015) The Role of Organizational Culture in the Implementation of the Internal Marketing Philosophy. Journal of Advances in Business and Management Research. Vol. 1, No. 2, pp. 1 – 12. ISSN: 2458 –7400
8. Gyepi-Garbrah, T. and Asamoah, E. S. (2015) Influence of Organisational Politics on Internal Market Orientation: Perspectives from the Public Sector. Journal of Advances in Business and Management Research. Vol. 1, No. 1, pp. 1 – 12. ISSN: 2458 – 7400
9. Ofori-Okyere, I. and Asamoah, E. S. (2015) Celebrity Endorser Selection Strategies as Effective Marketing Communications Tool in the Automobile Industry – A Review Paper of Related Literature. International Journal of Business and Marketing Management. Vol. 3 (1). ISSN: 2350-1529
10. Asamoah E. S., Doe F. and Amegbe H. (2014). The effect of employee turnover on the performance and competitiveness of banks in Ghana. International Journal of Contemporary Management. Vol 13 (4), pp. 8-26. pISSN 1643-549
11. Asatryan, R. and Asamoah, E. S. (2014) Perceived Corporate Social Responsibility (CSR) activities and the antecedents of customer loyalty in the Airline Industry. Scientific Papers of the University of Pardubice, Series D. Vol. XXI. No. 32 (3). ISSN 1211-555X (Print)/ISSN 1804-8048 (Online)
12. Doe F. and Asamoah E. S. (2014). The Effect of Electric Power Fluctuations on the Profitability and Competitiveness of SMEs: A Study of SMEs within the Accra Business District of Ghana. Journal of Competitiveness. 6 (3), 32-48, ISSN 1804- 171X (Print), ISSN 1804-1728 (On-line). http://dx.doi.org/10.7441/joc.2014.03.03
13. Gyepi-Garbrah, T. and Asamoah, E. S. (2014) Towards a holistic internal market
orientation measurement scale. Journal of Strategic Marketing. Vol. 22, Issue 5. 12 Routledge, Taylor & Francis Group. ISSN: 0965-254X (Print), 1466-4488 (Online). DOI: 10.1080/0965254X.2014.931877
14. Asamoah, E. S. (2014) Customer Based Brand Equity (CBBE) and the competitive performance of SMEs in Ghana. Journal of Small Business and Enterprise Development Emerald Group Publishing Limited. Vol. 21, Issue: 1, pp.117 - 131 ISSN: 1462-6004. DOI:1 0.1108/JSBED-10-2013-0154
15. Asamoah, E. S. and Chovancová, M. (2011) Market structures of fast food industry within the context of the firms competitiveness. Innovation and Knowledge Management: A Global Competitive Advantage. Vols 1-4. pp. 992-996. ISBN 978- 0-9821489-5-2
16. Asamoah, E. S. and Chovancová, M. (2011) The theory of consumer behaviour in fast food marketing: strategies for competitive advantage. Recent Researches in Economics. pp. 51-56. ISBN 978-1-61804-061-9 (print), ISBN 978-1-61804-063-3 (electronic)
17. Asamoah, E. S. and Chovancová, M. (2011) The influence of price endings on consumer behaviour: an application of the psychology of perception. Acta Universitatis Agriculturae et Silviculturae Mendeleianae Brunensis, LIX, No. 7, pp. 29–38. ISSN 1211-8516 (Print) ISSN 2464-8310 (Online) (Scanned in SCOPUS)
18. Asamoah, E. S., Chovancová, M., Chamaru De Alwis, A, Samarakoon Mudiynsela A. K. and Guo, Y. (2011) Motivation for buying branded items: a cross country application of Maslow’s hierarchy of needs in consumer decision making. Scientific Papers of the University of Pardubice, Series D. Special edition. Vol. XVI. No. 21 (3). pp. 6-18. ISSN 1211-555X (Print)/ISSN 1804-8048 (Online)
19. Asamoah, E. S. and Chovancová, M. (2011) An overview of the theory of Microeconomics (consumer behaviour and market structures) in fast food marketing. Ekonomika a management. Number 1/2011, pp. 75-88. ISSN 1802- 8470(print) / ISSN 1802-8934(online)
