Professor Erik Jan Hultink
New Product Development & Marketing
Erik Jan Hultink is professor of New Product Marketing at the Faculty of Industrial Design Engineering. He was one of the co-founders and the first director of the Master in Strategic Product Design. Erik Jan supervises many PhD and Master students on new product marketing, branding, and circular business model innovation. He was one of the co-founders and the first director of the Master in Strategic Product Design.
Education
- 1997
Ph.D. dissertation, Delft University of Technology, Delft, The Netherlands. Title: Launch strategies and new product performance (cum laude) - 1993
MBA course on high tech marketing, University of Chicago, Graduate School of Business, Chicago, Illinois, USA - 1991
Economics at the University of Amsterdam, Amsterdam, The Netherlands. Propaedeutic exam 1988 (Cum Laude), Specializations: external organization and marketing and market research. M.Sc. - 1987
Freshman year in Business Administration, Columbia College, Columbia, Missouri, USA (Dean’s List) - 1986
Grammar School, Science Degree, Thorbecke Scholengemeenschap, Zwolle
Experience
- October 2002 - present
Professor of New Product Marketing, Faculty of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands. - May 1997 - September 2002
Associate Professor of Marketing, Faculty of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands. - May 1993 - April 1997
Assistant Professor of Marketing, Faculty of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands. - January 1992 - April 1993
Research Fellow, Marketing Section, Faculty of Industrial Design Engineering, Delft University of Technology, Delft, The Netherlands.
Specialisation / field of research
-
- Launch strategies and new product performance (with Katrin Talke)
- Time to market strategies for new industrial products (with Prof. Dr. A. Griffin, USA and Dr. F. Langerak, EUR)
- IT usage and new product effectiveness (with Gloria Barczak/Fareena Sultan, Northeastern University, Boston, USA)
- Organizing for new product development: The moderating role of top management supervision (with Nukhet Harmancioglu, Bilkent University, Turkey)
Lectures and/or coaches students on:
- Marketing and launch planning / New product commercialization
- MarkStrat simulation
- Marketing strategy
- New products management
- New product economics / Forecasting
- Supervision of graduation projects of students in industrial design engineering
- Guest lectures (Austria, Colombia, Greece, Hong Kong, New Zealand, Spain)
Publications
| The Circular Economy–A new sustainability paradigm?
M Geissdoerfer, P Savaget, NMP Bocken, EJ Hultink
Journal of cleaner production 143, 757-768
|
4811 | 2017 |
| The impact of market orientation, product advantage, and launch proficiency on new product performance and organizational performance
F Langerak, EJ Hultink, HSJ Robben
Journal of product innovation management 21 (2), 79-94
|
787 | 2004 |
| Product design in a circular economy: Development of a typology of key concepts and terms
MC Den Hollander, CA Bakker, EJ Hultink
Journal of Industrial Ecology 21 (3), 517-525
|
492 | 2017 |
| Design thinking to enhance the sustainable business modelling process–A workshop based on a value mapping process
M Geissdoerfer, NMP Bocken, EJ Hultink
Journal of Cleaner Production 135, 1218-1232
|
468 | 2016 |
| Industrial new product launch strategies and product development performance
EJ Hultink, A Griffin, S Hart, HSJ Robben
Journal of product innovation management 14 (4), 243-257
|
395 | 1997 |
| Industrial companies' evaluation criteria in new product development gates
S Hart, E Jan Hultink, N Tzokas, HR Commandeur
Journal of Product Innovation Management 20 (1), 22-36
|
394 | 2003 |
| How Today's Consumers Perceive Tomorrow's Smart Products*
SA Rijsdijk, EJ Hultink
Journal of Product Innovation Management 26 (1), 24-42
|
315 | 2009 |
| Measuring new product success: The difference that time perspective makes
EJ Hultink, HSJ Robben
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …
|
300 | 1995 |
| Launch decisions and new product success: an empirical comparison of consumer and industrial products
EJ Hultink, S Hart, HSJ Robben, A Griffin
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …
|
288 | 2000 |
| Exploring Portfolio Decision‐Making Processes*
L Kester, A Griffin, EJ Hultink, K Lauche
Journal of product innovation management 28 (5), 641-661
|
284 | 2011 |
| Success factors for service innovation: A meta‐analysis
C Storey, P Cankurtaran, P Papastathopoulou, EJ Hultink
Journal of Product Innovation Management 33 (5), 527-548
|
281 | 2016 |
| Navigating the new product development process
N Tzokas, EJ Hultink, S Hart
Industrial marketing management 33 (7), 619-626
|
269 | 2004 |
| The effect of sales force adoption on new product selling performance
EJ Hultink, K Atuahene‐Gima
Journal of Product Innovation Management: An International Publication of …
|
227 | 2000 |
| Determinants of IT Usage and New Product Performance*
G Barczak, F Sultan, EJ Hultink
Journal of product innovation management 24 (6), 600-613
|
225 | 2007 |
| The impact of new product launch strategies on competitive reaction in industrial markets
M Debruyne, R Moenaertb, A Griffinc, S Hartd, EJ Hultinke, H Robben
Journal of Product Innovation Management: An International Publication of …
|
225 | 2002 |
| The Impact of Product Innovativeness on the Link between Development Speed and New Product Profitability*
F Langerak, E Jan Hultink
Journal of product innovation management 23 (3), 203-214
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