Dr. Yinghong Susan Wei
Dr. Yinghong Susan Wei
Dr. Yinghong Susan Wei received her Ph.D. in marketing from the U of North Carolina at Chapel Hill. Her research interests focus on the interface between marketing strategy and strategic management including marketing strategy, innovation management, new product development, corporate entrepreneurship, business-to-business marketing, learning theory, and knowledge management. Her research emphasizes both theory development and empirical testing. She has published in many leading business journals and top conference proceedings such as the Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Product and Innovation Management, Journal of Advertising Research, Industrial Management, Journal of Business Ethics, & International Journal of Production Economics.
Education
- Univ of N Carolina-Chapel Hill (Doctor of Philosophy)
- East China Jiaotong University (Bachelor of Arts)
- City University of Hong Kong (Master of Philosophy)
Research Interests:
The interface between Marketing Strategy and Innovation Management: Marketing Strategy, Market Orientation, Innovation Management, New Product Development, Corporate Entrepreneurship, Business-to-Business Marketing, Learning Theory, and Knowledge Management.
Publications
How Does Perceived Integrity in Leadership Matter to the Firms in a Transitional Economy?
The Impact of Innovative Culture on Individual Employees: The Moderating Role of Market Information Sharing
Should Firms Consider Employee Input in Reward System Design? The Effect of Participation on Market Orientation and New Product Performance
Investigating E-Business Models’ Value Retention for Start-ups: The Moderating Role of Venture Capital Investment Intensity
The Moderating Role of Corporate Ownership Structure in the link between Market Orientation and Innovation Performance
The Influence of Organic Organizational Cultures, Market Responsiveness, and Product Strategy on Firm Performance in an Emerging Market
Countervailing Effects of Value and Risk Perceptions in Manufacturers’ Adoption of Expensive, Discontinuous Innovations
Consumer Adoption Intentions toward the Internet in China: The Effects of Impersonal and Interpersonal Communication Channels
Making Sense of a Market Information System for Superior Performance: The Roles of Organizational Responsiveness and Innovation Strategy
The Vital Role of Problem-Solving Competence in New Product Success
The Supportiveness of Organizational Climate, Market Orientation, and New Product Performance in Chinese Firms
The Moderating Role of Reward Systems in the Relationship between Market Orientation and New Product Performance in China
How does Perceived Integrity in Leadership Matter to Firms in a Transitional Economy?
Grants
TAMIU University Research Travel Grant
TAMIU's Competitive Summer Research Grant
TAMIU University Research Travel Grant
TAMIU’s Competitive Summer Research Grant
TAMIU University Research Travel Grant
TAMIU’s Competitive Summer Research Grant
TAMIU University Research Travel Grant
TAMIU University Research Travel Grant
