Services in both the private and public sectors are vital to the future of African economies and societies. Technical knowledge and skills will always be essential for service executives in banking and financial services, public and government services, and professional services (accounting, law, consulting, healthcare, etc.). However, service executives will not survive in the current environment of dynamic change and increasing sophistication of clients in Africa by simply being better technicians; they also have to be much better entrepreneurial service leaders and managers who deeply understand how services are designed, managed, and led. Working from this integrated perspective, this Program helps students develop an engaged understanding of service design, service management, and leadership that will underpin their capacity and career development as leaders of service-oriented enterprises.
Upon completing the Program, you would have developed the knowledge and skills to:
Module 1: Services Design and Management
Module 2: Service Quality & Business Models
Service Quality Management
Module 3: Service Experience Management
Module 4: Service Leadership
Module 5: Service Entrepreneurial Project