Dr. Bernard Tutu-Boahene

Doctoral Degree:                             PhD in Marketing
Period of Study:                               August 2013 – July 2018

Awarding Institution:                   University of Ghana, Accra
Thesis Title:                                     Political Relationship Marketing and Behavioural Intention of Voters: The Mediating Roles of Trust and Commitment

Masters’ Degree:                     M.Phil in Marketing
Period of Study:                     August 2006 – July 2008
Awarding Institution:           University of Ghana, Accra
Thesis Title:                          Service Quality among Ghanaian Private
Universties
Bachelor’s Degree:                 Bachelor of Business Administration (Marketing Option)
Period of Study:                     August 2000 – July 2003
Awarding Institution:            Methodist University College, Ghana
Certificate A:                          3-Year Post-Secondary Education
Period of Study:                     September 1993 – July 1996
Institution Attended:             St. Joseph’s Training College, Bechem,     Ghana

General Certificate of Education Ordinary Level (O’Level)
Period of Study:                     September 1985 – June 1990
Institution Attended:             Agogo State Secondary School, Agogo
Major:                                   Science

Political Marketing, Corporate Social Responsibility, Green/Sustainabilty Marketing, Destination Marketing

Title:                                        Corporate Image of Ghanaian Universities
Journal:                                   Int. Journal of Business and Management Review (Aug. 2018), Volume 6, No. 7, pp. 74 – 84

Title:                                                  Service Experience Perspectives in Ghanaian Private Universities
Journal:                                            British Journal of Marketing Studies (2014) pp. 1-13.

Working Papers
Title:                                       Political Relationship Marketing: A Conceptual Perspective
Status:                                     Ready for Submission

Title:                                       Brand Equity of Vice Presidential Candidates of the Dominant Political parties in Ghana: An examination of the 2016 Presidential elections in Ghana
Status:                                     Ready for Submission

Title:                                       Regional Trade Blocs and Intra-African Trade in Africa: International Marketing Perspectives
Status:                                     Data Compilation and Analysis Stage